Built Different: Build Your Own Business

WHY YOU SHOULDN’T Start a Business in 2025 (Unless You’re Ready for This)

Everyone’s hyping up 2025 as the year to start a business—but most people are NOT ready for what that actually means.
In this unfiltered episode, Tilmon Keaton and Sara Lovestyle break down the real mindset shifts you need to succeed in today’s economy. From why formal education is overrated to how moms are scaling six-figure brands from their kitchen—this is a masterclass in starting small, building slow, and staying real.
You’ll hear stories of women building brands later in life, unexpected pivots that led to millions, and why “oversaturation” is just a fear-based excuse. Plus, Tilmon shares why his podcast didn’t need a studio—just a Zoom call and some belief.
This episode is for the builders, the late bloomers, the broke creatives, and anyone who feels like they missed their shot. Spoiler alert: you didn’t.
⏱ TIMESTAMPS 00:00 – The truth about starting a business in 2025 00:58 – Why fear of starting is disguised as practicality 02:00 – The lie that “you’re too old” to build something new 03:38 – Your business can’t grow if YOU don’t 04:42 – You don’t need $50K to start—you need $50 of courage 06:00 – The $1,000 biz that became $275K/month 08:15 – The emotional toll of being a mompreneur 09:30 – Start with a Facebook group. Period. 11:00 – Why selling before you have a product actually works 12:40 – The “every niche is full” myth 14:00 – How chicken feathers turned into $1M in funding 16:05 – Start slow, but start 17:30 – Oversaturation is an algorithm-fed lie 18:50 – The reusable bag brand that took on Ziploc 20:20 – If we hadn’t started, none of this would exist 21:00 – Why “I need a degree” is the biggest excuse 22:00 – Action beats education every time 24:00 – Entrepreneurship is the biggest mental game you'll ever play 26:20 – Sara's journey from influencer to investor 28:40 – “I belong in every room I’m in” – the new mindset 29:30 – Your content isn’t underperforming, your messaging is off 30:50 – If your friends and family don’t support you—good 32:00 – You don’t need a business plan. You need a move plan. 34:10 – How to come up with a business idea that actually works 36:00 – From chocolate chip cookies to retail locations 37:45 – Don’t sleep on AI—it’s your silent business partner 38:50 – Stop waiting for permission. Start building.
If you’re tired of waiting for the right moment, this is your sign: build anyway.
🔥 Like, Comment, and Subscribe if you’re ready to build something real. 👇 Drop “BUILD” in the comments if this episode lit a fire in you.

Why Creator Content is Crushing Professional Ads (And What This Means for Your Business)

📬 Get the DISRUPT Framework + Weekly Business Strategy 👉 https://mailchi.mp/mayvrix/disrupt
📈 Want to work with the Mayvrix team? 👉 https://www.mayvrix.com/contact
🎧 Listen on Apple Podcasts https://podcasts.apple.com/us/podcast/built-different-build-your-own-business/id1813057464
📲 Follow Sara & Tilmon https://instagram.com/saralovestyle https://instagram.com/tilmonkeaton https://instagram.com/byobdifferent
👇🏾 Comment “SELL” to get our free sales playbook 👇🏾 Comment “BYOB” to join the Built Different newsletter
What you’ll learn in this episode
Your smartphone just out-muscled Madison Avenue. Creator-generated content is set to capture $185 B in ad dollars this year—and more than $1 T by 2030. In this deep-dive, Sara Lovestyle and Tilmon Keaton break down:
Why brands like Unilever are hiring 20× more creators
The hidden cost gap that’s killing traditional agencies
Three ways founders can win right now: be the creator, partner with creators, or build a creator network
How LinkedIn video is the ultimate cheat code for B2B growth
Our $76 K rebound deal (after losing three six-figure jobs) and the mindset that made it happen
If you’re still pouring budget into old-school ads, this conversation is your wake-up call—and your playbook.
⏱️ Timestamps
00:00 – Your phone vs. Madison Ave: $185 B shift 01:07 – The numbers behind creator domination 02:50 – WPP report & the $1 T ad forecast 04:30 – Traditional media’s cost problem 06:15 – Social is marketing, not the thing 08:05 – Community > followers: trust that converts 10:20 – Oversaturation myth & Jackie Aina’s edge 13:00 – Brand–creator alignment that actually sells 16:40 – Unilever’s 20× influencer plan & Cannes Lions scoop 19:20 – 3 roads for founders: be, partner, or network 22:00 – LinkedIn = cheat code for decision-maker reach 25:00 – Sara’s red-carpet growth hack (from takeover to paid host) 28:30 – Athletes, Walmart & the rise of retail studios 31:20 – YouTube eats TV: 200 B Shorts views per day 34:45 – Platform stack: IG, YT, TikTok—where to start 37:30 – Building a personal brand from zero: step-by-step 41:15 – Content pillars that sell while you sleep 44:00 – Founder storytelling that moves product 47:00 – The $76K comeback & resilience blueprint 48:40 – Key takeaways + next steps
Ready to build your creator-driven growth machine?
Subscribe for weekly deep dives on sales, branding & AI.
Smash the 👍🏾 if today’s episode gave you an “aha!” moment.
Share this with a founder who’s still buying billboards.
#CreatorEconomy #MarketingStrategy #BuiltDifferent #BYOB #InfluencerMarketing

Don't Take Investor Money Until You Hear This

📬 Get the DISRUPT Framework + Weekly Business Strategy:
 👉 https://mailchi.mp/mayvrix/disrupt
📈 Want to work with the Mayvrix team?
 👉 https://www.mayvrix.com/contact
 
🎧 Listen on Apple Podcasts:
https://podcasts.apple.com/us/podcast/built-different-build-your-own-business/id1813057464
 
📲 Follow Sara & Tilmon:
 https://instagram.com/saralovestyle
 https://instagram.com/tilmonkeaton
 https://instagram.com/byobdifferent
 
👇🏾 Comment “SELL” to get our free sales playbook
 👇🏾 Comment “BYOB” to join the Built Different newsletter
 
You don’t need money to start a business in 2025—you need mindset, skill, and creativity.
 
🚨 Founders, listen up: taking investor money too early can KILL your business
 
Sara shares why:
 
Some of the best-looking startups fail even with millions in the bank
Passion is not enough to keep your business alive
Most founders are pricing themselves out of sustainability
Learning to sell is more important than hiring a sales team
 
And yes... launching before you’re “ready” is the only way to win
 
Whether you're a college grad, a laid-off employee, or someone with a big idea and no funding—this is the blueprint you’ve been waiting for.
 
⏱️ Timestamps:
 00:00 – The lie we’ve been sold about raising money
 01:10 – Biggest mistakes founders make when pitching
 02:25 – Why investors say no even when the product is good
 03:45 – The problem with “follow your passion” advice
 04:55 – Sara’s $16,000 mistake (and what she learned)
 05:50 – Raise your damn prices: how to sell high-ticket
 06:45 – The power of being unshakeable in your value
 07:20 – Founders must learn to sell—no exceptions
 08:05 – Launching before it’s perfect
 08:40 – What taking investor money too early really costs you
 
🔥 If you're building something from scratch, this episode is your warning AND your playbook.

Brutally Honest Advice For New Business Owners

📬 Get the DISRUPT Framework + Weekly Business Strategy:
👉 https://mailchi.mp/mayvrix/disrupt
 
📈 Want to work with the Mayvrix team?
👉 https://www.mayvrix.com/contact
 
📲 Follow Sara & Tilmon:
Instagram.com/saralovestyle
Instagram.com/tilmonkeaton
Instagram.com/byobdifferent
 
Sales 101: What Every New Business Owner Needs to Learn
 
If you’re building a business but still afraid to sell—you’re not building, you’re hiding.
 
In this brutally honest episode, Tilmon Keaton shares what every entrepreneur must understand about sales, rejection, and self-worth. You’ll learn how to reframe selling as a service, how to push through imposter syndrome, and why communicating your value isn’t optional—it’s essential.
 
Whether you're just starting or scaling, these insights will challenge how you think, act, and grow.
 
⏱ TIMESTAMPS
 
00:00 – If you don’t grow yourself, you can’t grow your business
00:24 – Why being afraid to sell is a silent business killer
01:00 – Sales is storytelling: why psychology beats pressure
02:30 – The pivot vs. perseverance decision
03:11 – Innovate or die: the Blackberry business lesson
03:38 – The untold struggle of being a first-generation entrepreneur
04:10 – Rejection, imposter syndrome, and selling through fear
06:00 – Perseverance: the skill that separates winners
08:00 – From Dragon Ball Z to Toyota Avalons: how my sales journey started
10:30 – Why discounting is a sign of poor communication
11:40 – No one’s coming to save you—show up or shut it down
13:00 – If you don’t learn sales, your life gets harder

Why Having Money to Start a Business Actually HURTS You (Broke Entrepreneurs Win)

📬 Get the DISRUPT Framework + Weekly Business Strategy:
👉 https://mailchi.mp/mayvrix/disrupt
 
📈 Want to work with the Mayvrix team?
👉 https://www.mayvrix.com/contact
 
🎧 Listen on Apple Podcasts:
https://podcasts.apple.com/us/podcast...
 
📲 Follow Sara & Tilmon:
Instagram.com/saralovestyle
Instagram.com/tilmonkeaton
Instagram.com/byobdifferent
 
👇🏾 Comment “SELL” to get our free sales playbook
👇🏾 Comment “BYOB” to join the Built Different newsletter
 
You don’t need money to start a business in 2025—you need mindset, skill, and creativity.
In this episode of Built Different, Tilmon Keaton and Sara Lovestyle break down how they built a profitable business with $0. That’s right—zero startup capital, no angel investors, no VC checks. Just strategy, grit, and execution.
 
Forget what you’ve heard about needing money to make money. This conversation will flip that idea on its head and give you a roadmap to start from scratch.
 
Whether you're a college grad, a laid-off employee, or someone with a big idea and no funding—this is the blueprint you’ve been waiting for.
 
🎯 What You’ll Learn in This Episode:
00:00 – Why Waiting for Investors Is a Trap
01:00 – $47K in a Month with No Capital
02:15 – Why Having Too Much Money Can Kill Creativity
03:30 – Innovation During Economic Downturns
04:15 – Why the AI Job Disruption Is Your Advantage
05:00 – How to Monetize Your Skillset Right Now
06:15 – Real-World Examples of Zero-Dollar Startups
07:40 – How Airbnb, Instacart & Slack Started from “Failure”
09:00 – What to Do if You Had to Start Over from Scratch
10:00 – Creating Proof of Concept with No Cash
11:00 – The Nike Story: Creativity Over Capital
13:00 – From Selling Candy to Closing Sales: A Mindset Shift
14:15 – Why Free Services Lead to Paid Growth
15:30 – Validating Ideas with Real Conversations
16:30 – How to Pre-Sell Before You Even Have a Product
17:45 – The Jennifer Le Shoes Playbook (Pre-Order Magic)
19:00 – Scarcity, Status & $0 Marketing Strategies
21:30 – Selling Status Over Product
22:00 – Building Brand Desire Without Showing Your Face
23:00 – Free Marketing Through Content Creation
24:00 – Week-by-Week Blueprint to Build With No Budget
25:30 – The Power of Testimonials & Referrals
26:30 – Creating a 90-Day Plan to Scale Without Capital
27:45 – Final Thoughts: What Are You Building That’s Different?
 
🎤 Ready to build your business from nothing?
Comment below and tell us what you’re starting.
 
💥 This episode is for the disruptors who refuse to let lack of funding stop their vision.
Let’s build something that lasts.
 

I Hated Sales Until I Learned This: Entrepreneurs PAY ATTENTION

📬 Get the DISRUPT Framework + Weekly Business Strategy: 👉 https://mailchi.mp/mayvrix/disrupt
📈 Want to work with the Mayvrix team? 👉 https://www.mayvrix.com/contact
🎧 Listen on Apple Podcasts: https://podcasts.apple.com/us/podcast...
📲 Follow Sara & Tilmon:
 Instagram.com/saralovestyle
 Instagram.com/tilmonkeaton
 Instagram.com/byobdifferent
🎙️ Produced by Mayvrix – A full-service marketing agency helping creative entrepreneurs build disruptive, scalable brands. 👉 https://www.mayvrix.com
👇🏾 Comment “SELL” to get our free sales playbook 👇🏾Comment “BYOB” to join the Built Different newsletter
Sales isn’t what you do to people—it’s what you do for them.If you don’t learn how to sell, your business won’t grow. Period.
In this episode of Built Different, Tilmon Keaton breaks down the gift of persuasion—the one skill every entrepreneur needs to master if they want to scale with purpose.
Most people associate sales with pressure and manipulation.
But Tilmon’s perspective flips that belief on its head.
Because when you understand how to guide people instead of push them, you stop sounding salesy—and start closing deals that actually change lives.
🎯 What You’ll Learn in This Episode: 00:00 – The Importance of Sales for Entrepreneurs 00:51 – Redefining Sales: It’s Not Manipulation 02:33 – The Role of Sales in Business Growth 03:52 – Understanding the Sales Process 04:47 – Internal and External Sales 05:43 – Conclusion: Mastering the Art of Persuasion

2025 Will Be the Year Safe Businesses Die: How the Smartest Brands Will Win

Get the DISRUPT Framework and exclusive business strategies in our free newsletter:
👉 https://mailchi.mp/mayvrix/disrupt
Want to build a brand that actually breaks through?
Work with the Mayvrix team: 👉 https://www.mayvrix.com/contact
Innovation isn’t optional—it’s survival. In this episode of Built Different, Sara Lovestyle and Tilmon Keaton break down the DISRUPT Framework—the same methodology they use at Mayvrix, the marketing agency behind viral campaigns, six-figure launches, and brands that shift culture.
You’ll learn how to position yourself in a noisy market, how to test bold ideas without overthinking, and how to actually build in public without burning out.
If you’re tired of playing it safe or stuck in old strategies that no longer work, this episode will help you build the kind of business that lasts.
If you want to future-proof your brand, stand out, and scale smart—this is your playbook.
Follow Sara & Tilmon:
Instagram.com/saralovestyle
Instagram.com/tilmonkeaton
Produced by Mayvrix – A full-service marketing agency helping creative entrepreneurs build disruptive, scalable brands.
https://www.mayvrix.com
Timestamps:
00:00 – The Importance of Innovation in Business
00:24 – The Rise of AI and Its Impact on Business
00:54 – Disrupting the Market: Strategies and Examples
04:47 – The DISRUPT Framework: Define and Decide
08:41 – The DISRUPT Framework: Identify and Simplify
19:36 – The DISRUPT Framework: Reimagine and Unleash
28:30 – The Evolution of Sara Lovestyle
28:51 – Building in Public: The Power of Transparency
31:29 – Position Yourself for Success
35:49 – The Importance of Testing and Iteration
45:07 – Actionable Steps for Entrepreneurs
51:24 – Documenting Your Journey
54:13 – Build, Test, Improve, Repeat
56:39 – Final Thoughts: Start Now

3 Mistakes Killing Your Business (And How to Use AI to Fix Them) Fast)

If you’re over-preparing, hiding behind your brand, or constantly underpricing your services—this episode is your wake-up call. I
n this episode of Built Different: BYOB (Build Your Own Business), we break down the 3 most common mistakes keeping early-stage entrepreneurs broke and stuck.
You'll learn how we closed a $15,000 deal with ONE phone call, and how using tools like ChatGPT and Claude can become your unfair advantage in 2024.
We don’t just talk mindset—we give you proven strategies, revenue-generating templates, and AI-powered scripts you can implement today.
🔑 WHAT YOU’LL LEARN: How over-preparation is fear in disguise
Why hiding on social is costing you real money
How discounting your value creates bad clients
The exact sales planning strategy we use to hit revenue goals
How to use AI to build offers, calendars, scripts, and sales copy
Why solopreneurs will win big if they implement faster
📥 Download the FREE Business Breakthrough Kit
This includes our:
✔️ Revenue Planning Template
✔️ Cold Outreach Scripts
✔️ Action Tracker for Weekly Sales
https://stan.store/mayvrix
🧠 TIMESTAMPS:
00:00 – Over-Preparation = Procrastination
00:27 – Why Most Entrepreneurs Fail (It’s Not What You Think)
01:17 – Meet the Hosts: Tilmon & Sara
03:35 – How We Closed a $15K Deal with One Phone Call
04:10 – The Real Power of AI (And Why You're Late)
07:04 – Mistake #1: You’re Over-Preparing
10:15 – Mistake #2: You’re Hiding from Visibility
15:52 – Mistake #3: You’re Undervaluing Your Offer
20:09 – When to Raise Your Prices (And How to Do It)
24:04 – How to Plan for $10K/Month in Revenue
25:05 – The Revenue Generating Framework (Action-Based Planning)
27:17 – Building a Calendar That Drives Results
30:17 – What To Do If You’re Afraid or Unclear
31:32 – Oversaturation is a Lie (It’s Only Crowded at the Bottom)
34:58 – The Truth About Mentorship, Consistency & Momentum
37:00 – What It Takes to Actually Break Through
38:00 – Join Our 3-Day Business Intensive
💬 READY TO BUILD? Drop a comment with your biggest takeaway or the mistake you’ve made—and we’ll reply personally.
📲 Want support in building your business?
DM us on Instagram instagram.com/byobdifferent
instagram.com/saralovestyle
instagram.com/tilmonkeaton
📧 Or email us: info@mayvrix.com

Why Most People Shouldn’t Be Entrepreneurs (But You Might Be Built Different)

Mayvrix | Where creative disruption meets strategy that actually works.
We help founders, creators, and brands scale through results-driven marketing, compelling content, and storytelling that sells.
Whether you're launching your first campaign or looking to level up your brand presence, we give you the tools, systems, and insights to make your message move. 🎯
What We Share Here:
Marketing strategy breakdowns (that don’t waste your time)
Behind-the-scenes of high-growth brand campaigns
Client case studies and success stories
Entrepreneur interviews + real business lessons
Content creation and growth hacks
Reels, ads, and email marketing that convert
📈 Built for founders who want to win.
🎥 Powered by strategy. Rooted in storytelling.
🔥 Always delivering value.