Built Different: Build Your Own Business

Growing your business requires more than just strategy; it demands a dedication to mental health and healthy lifestyle habits.
Cultivate the right entrepreneur mindset, seek therapy if needed, and learn business tips to guide your path.
Strong leadership and personal growth are essential components for long-term success.
📥 Download the FREE Late Start Creator Toolkit: https://stan.store/mayvrix
📩 Apply to Work With Us 1:1 or Join the Built Different Community: https://byobdifferent.com
📧 Join Our Email List for Weekly Tools, Insights, and Offers: https://mailchi.mp/mayvrix/disrupt
🎧 Listen on Apple Podcasts: https://podcasts.apple.com/us/podcast/built-different-build-your-own-business/id1813057464
📲 Follow us for daily strategy & creator advice: https://instagram.com/saralovestyle https://instagram.com/tilmonkeaton https://instagram.com/byobdifferent
⏱️ Episode Timestamps:
0:19 — “If you can’t sell something, you don’t have a business.” — the hard truth
0:43 — Why plateau happens and what stalls founders and creators
0:50 — How to pull yourself out of the hole (first steps)
1:15 — Learning as the lifeblood of content & business growth
1:47 — If you stop learning, you stop having something to teach
2:19 — Content fatigue, burnout, and the danger of trend-chasing
4:34 — Stop waiting for the “how” — act now and learn through doing
6:08 — Story: changing my brakes — why getting thrown to the wolves builds skill
7:50 — Overcoming analysis paralysis: start before you’re ready
9:18 — Real example: mentee charging $7,500/mo after investing in skill-building
10:26 — Fire the version of yourself that can’t scale the company
11:10 — Ego kills growth — when founders can’t let go
12:31 — The power of delegation and replacing yourself in roles that don’t scale you 14:11 — How to replace yourself without losing control (hiring & systems)
16:25 — Fitness, discipline and the correlation to business stamina
18:22 — Mental health, coaching, therapy — non-negotiables for founders
23:24 — Stuck? Collaborate, learn, and network outside your house
28:14 — “Becoming sticky”: bundle complementary services to make clients stay
31:33 — Two high-value skills to build now: sales + storytelling (how to package transformation)
37:00 — Pick complementary skills that expand your offering (marketing, ads, email) 39:52 — The final move: choose one new challenge, implement, and iterate
🔎 What you’ll learn in this episode How to diagnose a business plateau and the first 3 moves to break it.
Why “doing more content” isn’t the answer — learning + execution is.
Concrete ways to become indispensable (client stickiness playbook).
The two non-negotiable skills every founder/creator needs today: selling and storytelling.
How personal discipline (health, therapy, mentorship) ties directly to business outcomes.

Brands are shifting their approach to content creator partnerships, focusing less on likes and more on long-term strategy.
To succeed, every content creator must operate like a media company, understanding the value of content creation and pitching to brands effectively.
Focus on business growth and evolving with the current trends.
📥 Download the FREE Late Start Creator Toolkit: https://stan.store/mayvrix
📩 Apply to Work With Us 1:1 or Join the Built Different Community: https://byobdifferent.com
📧 Join Our Email List for Weekly Tools, Insights, and Offers: https://mailchi.mp/mayvrix/disrupt
🎧 Listen to the podcast: 👉 https://podcasts.apple.com/us/podcast/built-different-build-your-own-business/id1813057464
📲 Follow us for daily strategy & creator advice:
👉 https://instagram.com/saralovestyle
👉 https://instagram.com/tilmonkeaton
👉 https://instagram.com/byobdifferent

✨ Learn more & join the journey: 
🌿 The Labyrinth Summit: https://thelabyrinthsummit.com
🌿 Join Argie’s Skool Community: https://www.skool.com/the-rg-life-1750
🚀 Apply for Business Mentorship: https://byobdifferent.com
📚 Resources to Build Your Business Different: https://stan.store/mayvrix
 
At 71, Argie Ligeros isn’t slowing down—she’s redefining what’s possible.
 
From being the first-ever hot yoga instructor to creating Power Yoga, Yoga for Athletes, and Yoga Sculpt… to teaching over 15,000 classes and training Olympic athletes, Argie has spent more than 50 years mastering not just the practice of yoga, but the art of resilience.
 
We traveled to Vail, Colorado, to experience her world—flowing through yoga in the mountains, sharing laughter, and diving into real conversations about building strength mentally, physically, and emotionally at any stage of life.
 
In this episode, you’ll learn:
 
How daily practice builds resilience you can rely on in every season of life
 
The mindset shifts that keep you energized, inspired, and strong—no matter your age
 
Why reconnecting with your body is the key to unlocking untapped potential
 
The story behind The Labyrinth Summit, her luxury wellness retreat in Vail
 
Whether you’re stuck in your practice, your career, or your personal life—this is your blueprint for breakthrough.

It's time to invest in yourself by learning new skills. Using social media as a tool and developing strong communication skills will help you achieve your goals. Focus on personal growth and learning branding to further your knowledge.
📥 Download the FREE Late Start Creator Toolkit: https://stan.store/mayvrix
📩 Apply to Work With Us 1:1 or Join the Built Different Community: https://byobdifferent.com
 
📧 Join Our Email List for Weekly Tools, Insights, and Offers: https://mailchi.mp/mayvrix/disrupt 
 
📲 Follow us for daily strategy & creator advice:
👉 https://instagram.com/saralovestyle
👉 https://instagram.com/tilmonkeaton
👉 https://instagram.com/byobdifferent
 

📥 Download the FREE Late Start Creator Toolkit: https://stan.store/mayvrix
📩 Apply to Work With Us 1:1 or Join the Built Different Community: https://byobdifferent.com
📧 Join Our Email List for Weekly Tools, Insights, and Offers:https://mailchi.mp/mayvrix/disrupt
Going viral doesn’t mean you’re getting paid.
In this episode of the Built Different Podcast, Sara Lovestyle and Tilmon M. Keaton break down the biggest trap creators fall into: mistaking visibility for revenue. If you’re a content creator chasing views and wondering why you’re still broke, this conversation is your wake-up call.
We dive into the hard truths behind monetization, the broken promises of platform payouts, and how to actually build a business that pays you back.
From building the wrong audience to going viral with no offer or system in place—we cover it all. This episode is a must-watch for any creator serious about building a profitable brand that lasts.
⏱️ Timestamps:
01:07 – Viral ≠ Financial Success  04:10 – Why You’re Not Monetizing (Even If You’re Growing) 05:31 – The Danger of Attracting the Wrong Audience 08:04 – YouTube Hours & The Reality of Getting Monetized 11:05 – The Cost of Creating Content You Don’t Love 12:20 – The Shift from Creator to Business Owner 15:26 – The Illusion of the Algorithm (and How to Beat It) 17:15 – Your Viral Video Isn’t Enough—Here’s Why 20:15 – The 3 Things Holding You Back From Real Monetization 23:33 – TikTok Shutdown Warning: What You Need to Do NOW 27:01 – The System: Offer, Funnel, Content (in That Order) 31:09 – No Feedback Loop = No Growth 33:15 – If Your Viral Content Doesn’t Match Your Brand, You Lose 36:00 – Why We Stopped Making Viral Content (and Made More Money) 38:09 – 100 Likes > 30 Million Views (If You Know What to Do With Them) 40:02 – Pick a Problem, Pick a Person, Pick a Platform

Brutal truth: It’s not your deck. It’s your direction.
In this episode of the Built Different Podcast, investor and startup advisor Sara Hood breaks down the 7 unfiltered reasons your startup isn’t getting funded — and how to course correct before your next pitch. If you've been getting "No" from VCs, this video is your wake-up call.
Sara has helped founders raise millions in venture capital, sits on over 10 advisory boards, and invests in the most underfunded demographic in the country. She doesn’t sugarcoat—and that’s exactly why you need to hear this.
💥 Don’t just build a business. Build DIFFERENT.
👇 Timestamps: 00:00 – Intro: It’s not the market. It’s YOU. 00:25 – Why VCs don’t invest in small ideas 01:10 – If your TAM doesn’t scream “category leader,” you’re already out 01:35 – VC is not a blessing—it’s a bet 02:21 – You’re selling an exit, not your effort 02:50 – Great businesses ≠ VC-backable businesses 03:14 – Why lifestyle brands don’t belong in the VC lane 03:45 – Speed = credibility (how VCs assess momentum) 04:10 – YC’s rule: “Build fast. Launch faster.” 04:32 – Are you pitching a product or a vision? 04:55 – Don’t tell me what it does—show me what changes when you win 05:23 – Timing kills more deals than bad ideas 05:45 – Fundraising is like surfing: catch the wave or miss it completely 06:10 – Founder-Market Fit: The unspoken edge 06:36 – Final thoughts + what to do next
✅ Subscribe for more hard truths, growth strategies, and founder playbooks from the Built Different Podcast.

🎯 Stop trying to prove yourself. Start building with purpose.
📬 Grab your Late Start Toolkit:
 👉 https://stan.store/mayvrix
 
Imposter syndrome kills more dreams than failure ever will—but what if it’s not about confidence or competence at all?
 
In this episode, Tilmon shares how getting fired from a six-figure job led to building a six-figure business in under a year—not by pretending to be perfect, but by getting brutally clear on what mattered. This is the mindset shift that will free you from burnout, self-doubt, and the belief that you’re “not ready yet.”
 
You’ll walk away with:
A simple way to overcome imposter syndrome starting today
Tilmon’s exact daily structure to avoid burnout and stay productive
The only 3 skills you need to master as a new entrepreneur
 
🎙 Listen to The Built Different Podcast:
 👉 https://podcasts.apple.com/us/podcast/built-different-build-your-own-business/id1813057464
 👉 Instagram: https://instagram.com/tilmonkeaton
 👉 YouTube: @tilmonkeaton
 
⏱ TIMESTAMPS 
00:00 – Why imposter syndrome kills more dreams than lack of talent
 00:28 – The truth: It’s not confidence, it’s clarity
 00:49 – Getting fired → building a six-figure business
 01:06 – Being “new” ≠ being “unworthy”
 01:23 – How Tilmon turned experience into credibility
 01:36 – Documenting your journey builds trust
 01:55 – The danger of isolation while building
 02:12 – Tilmon’s real productivity schedule (7AM–6PM)
 02:44 – Rest isn't optional—it’s strategic
 02:58 – Build your schedule around your energy, not your ego
 03:10 – The 3 skills you actually need to grow a business
 03:16 – Storytelling: Explain what you do and why it matters
 03:29 – Sales: Solving real problems for real people
 03:40 – Systems: If you can’t repeat it, you can’t grow it
 03:54 – Small steps silenced self-doubt
 04:07 – Start messy. Start anyway. Just don’t quit.
 04:25 – Subscribe + get the Late Start Toolkit
 
Imposter syndrome can be crippling, but the key to overcoming challenges isn't just skill or confidence. Instead, focus on personal growth and gaining clarity to silence that self doubt. 

Download your L.A.T.E. Start Toolkit: https://stan.store/mayvrix/p/download-your-late-start-toolkit
📬 Join our FREE community for creators & entrepreneurs ready to scale:
👉 https://mailchi.mp/mayvrix/disrupt
 
💼 Want to work with our marketing agency?
👉 https://www.mayvrix.com/contact
 
🎧 Listen to the podcast:
👉 https://podcasts.apple.com/us/podcast/built-different-build-your-own-business/id1813057464
 
📲 Follow us for daily strategy & creator advice:
👉 https://instagram.com/saralovestyle
👉 https://instagram.com/tilmonkeaton
👉 https://instagram.com/byobdifferent
 
You're not behind. You're just uninitiated.
 
If you’ve been wondering whether you’re too late to start a business, launch your podcast, or get serious about YouTube—this video is the wake-up call you didn’t know you needed. We’re walking through the exact mindset shift, method, and real-life proof that it’s *never* too late to build something real.
 
This one is for the dreamers who refuse to die with the dream still inside of them.
 
⏱ TIMESTAMPS
00:00 – The two types of entrepreneurs in 2026
00:21 – You didn’t miss the wave—you just haven’t started
00:43 – The real reason people feel “too late”
01:01 – Comparing your Day 1 to someone’s Year 5
01:23 – My first company went viral, but it wasn’t a real business
01:47 – I had no contracts, no systems—just chaos
02:06 – What a 35-year-old does with a dream
02:25 – Late bloomers who built billion-dollar brands
02:47 – The LATE Start Method:
   L = Leverage what you already have
   A = Acknowledge what’s holding you back
   T = Test the market without overbuilding
   E = Execute to build momentum
03:09 – Daily posting, daily commitment—here’s why it matters
03:33 – It’s not about when you start. It’s how long you stay in the game
03:48 – Grab the Late Start Toolkit (linked below)
04:00 – Final advice to build with what you already have
 
🧠 COMMENT: Drop “LATE” below if this gave you the permission you needed to begin
🔥 LIKE & SUBSCRIBE if you're committed to building your business, not just watching others do it
📥 SHARE this with someone who still thinks they missed their shot

📬 Join our FREE community for creators & entrepreneurs ready to scale:
👉 https://mailchi.mp/mayvrix/disrupt
 
💼 Want to work with our marketing agency?
👉 https://www.mayvrix.com/contact
 
🎧 Listen to the podcast:
👉 https://podcasts.apple.com/us/podcast/built-different-build-your-own-business/id1813057464
 
📲 Follow us for daily strategy & creator advice:
👉 https://instagram.com/saralovestyle
👉 https://instagram.com/tilmonkeaton
👉 https://instagram.com/byobdifferent
 
⏱ TIMESTAMPS
00:00 – YouTube paid $70B to creators. So why are they still quitting?
00:25 – Creators are burnt out and broke: here’s why
00:51 – Posting every day and still no breakthrough? Watch this
01:30 – The #1 mistake creators make when chasing platforms
02:18 – The truth about trying to “be everywhere” without a team
03:05 – Your creativity is dying because you’re chasing brand deals
04:00 – Why repurposing content isn’t the easy fix they say it is
05:00 – How being multi-niche is confusing your audience
06:10 – What happens when brand deals stop coming in
06:56 – Why creators are quitting (and what to do instead)
07:17 – The BIG lie: more followers = more income
08:05 – What 2020-2021 taught us about creator revenue
08:42 – Social media is NOT the business. It’s the marketing.
09:30 – The problem with having followers who won’t buy
10:10 – The importance of defining your audience & building systems
11:00 – The brand deal rollercoaster: $0 months to $150K spikes
11:45 – How we turned social media into $76K/month revenue
12:30 – What recurring revenue can do for your mental health
13:05 – Burnout from pitching brands that don’t align
13:55 – Why brand misalignment is hurting your income
14:20 – You’re not a creator. You’re a business owner who creates.
15:25 – How our marketing company drives predictable revenue
16:00 – Recurring revenue vs. viral videos
17:00 – From burnt-out creator to strategic founder
18:00 – Why we left LA (and how to build your business from anywhere)
18:35 – Forbes proves the money is there—are you positioned for it?
19:15 – Why a $500 client is harder than a $50K one
20:00 – The money is in solving one person’s problem
21:00 – Social comparison is destroying your progress. Here’s what to do
22:00 – You’re watching our Step 78—don’t forget the 77 before it
23:00 – The real journey: $0 months, doubt, and daily grind
23:45 – Faith, fear, and showing up when it’s hard
24:10 – Content that solves a problem vs. content for the masses
25:00 – How to pitch brands (the right way)
26:00 – The final 3-step challenge to build a business that lasts

Everyone’s hyping up 2025 as the year to start a business—but most people are NOT ready for what that actually means.
In this unfiltered episode, Tilmon Keaton and Sara Lovestyle break down the real mindset shifts you need to succeed in today’s economy. From why formal education is overrated to how moms are scaling six-figure brands from their kitchen—this is a masterclass in starting small, building slow, and staying real.
You’ll hear stories of women building brands later in life, unexpected pivots that led to millions, and why “oversaturation” is just a fear-based excuse. Plus, Tilmon shares why his podcast didn’t need a studio—just a Zoom call and some belief.
This episode is for the builders, the late bloomers, the broke creatives, and anyone who feels like they missed their shot. Spoiler alert: you didn’t.
⏱ TIMESTAMPS 00:00 – The truth about starting a business in 2025 00:58 – Why fear of starting is disguised as practicality 02:00 – The lie that “you’re too old” to build something new 03:38 – Your business can’t grow if YOU don’t 04:42 – You don’t need $50K to start—you need $50 of courage 06:00 – The $1,000 biz that became $275K/month 08:15 – The emotional toll of being a mompreneur 09:30 – Start with a Facebook group. Period. 11:00 – Why selling before you have a product actually works 12:40 – The “every niche is full” myth 14:00 – How chicken feathers turned into $1M in funding 16:05 – Start slow, but start 17:30 – Oversaturation is an algorithm-fed lie 18:50 – The reusable bag brand that took on Ziploc 20:20 – If we hadn’t started, none of this would exist 21:00 – Why “I need a degree” is the biggest excuse 22:00 – Action beats education every time 24:00 – Entrepreneurship is the biggest mental game you'll ever play 26:20 – Sara's journey from influencer to investor 28:40 – “I belong in every room I’m in” – the new mindset 29:30 – Your content isn’t underperforming, your messaging is off 30:50 – If your friends and family don’t support you—good 32:00 – You don’t need a business plan. You need a move plan. 34:10 – How to come up with a business idea that actually works 36:00 – From chocolate chip cookies to retail locations 37:45 – Don’t sleep on AI—it’s your silent business partner 38:50 – Stop waiting for permission. Start building.
If you’re tired of waiting for the right moment, this is your sign: build anyway.
🔥 Like, Comment, and Subscribe if you’re ready to build something real. 👇 Drop “BUILD” in the comments if this episode lit a fire in you.